NationStates Jolt Archive


Advertising

Pope Lando II
12-04-2009, 04:35
Just a quick question for anyone who watches television or reads newspapers or magazines: does it feel, to you, like television and print advertisements are declining in quality, to the point that they're gradually coming to resemble e-mail spam? Has anyone else noticed this as a recently-accelerating phenomenon, or am I just lacking in my ability to notice longstanding patterns (and I do admit that this may be the case)?

I'm not opposed to advertising in general or to marketing or to any such thing, and I'm open to the explanation that it's the economy's effect on the type of goods and services being advertised that has resulted in the "spamminess" of ads nowadays (nonstop ads for RX drugs, "herbal remedies" and get-rich-quick schemes, for example), rather than any trend endogenous to the industry. Still, it seems like as the years go on, the advertisements I read and watch have become more deceptive (and more obviously so), more maniplulative and just more disingenuous overall. It's gotten to the point where I was completely unsurprised to read this morning that the Los Angeles Times has taken to running advertisements in the style of regular news articles:

http://www.breitbart.com/article.php?id=D97F3F1G0&show_article=1

...which has become the case recently. Am I just becoming old and bitter, or am I right to think that the spam e-mail of five years ago has become the status quo for advertising in the mainstream media today? It's not like I'm expecting to see a Superbowl ad from the Prince of Nigeria, but I really feel like I'm being punished for watching t.v. during the commercial breaks anymore. :( Poll on the way.
H N Fiddlebottoms VIII
12-04-2009, 05:47
As opposed to those highly accurate and informative ads they used to run for the health benefits of Coca-Cola and cigarettes?
You've probably just gotten better at seeing bullshit.
Skallvia
12-04-2009, 06:00
I miss the catchy theme songs, :(
Pope Lando II
12-04-2009, 06:04
As opposed to those highly accurate and informative ads they used to run for the health benefits of Coca-Cola and cigarettes?
You've probably just gotten better at seeing bullshit.

Good point. Those are famous historical examples of deceptive claims - hold-overs, in part, from the Great Binge naivete toward drugs, I would think. Still, those sort of fit in with the culture of the day, I think, rather than targeting the desperation or gullability of one demographic or another (though with tobacco that would've been the case, past the mid '60s). Glossing over the faults of products that are already hugely popular sounds a bit different in my ear than deceptive promotions for clearly useless products or quick-fix easy-money scams, even if the motive is the same. It's hard to know why exactly, but recent ads just feel "off" to me.
Nanatsu no Tsuki
12-04-2009, 06:07
I have one word for you: Shamwows.
Gelgisith
12-04-2009, 07:47
I have no idea. I just ignore ads, mute commercials & delete spam unopened...
Eluneyasa
12-04-2009, 07:55
Nah, not really. It's about the same as it always has been. Email spam is just the latest form of it.

Admittedly, drug advertising has become a lot more moral... which, in turn, has led to a lot of its decline in quality.
greed and death
12-04-2009, 08:32
I miss the sodahead ads. They were so stupidly funny.
SaintB
12-04-2009, 11:53
Most ads have gotten worse, and as we got older spotting the bullshit gets easier and easier.
greed and death
12-04-2009, 12:24
Most ads have gotten worse, and as we got older spotting the bullshit gets easier and easier.

This one seems to target old people
http://www.youtube.com/watch?v=KYTJuP34WYc
SaintB
12-04-2009, 12:32
This one seems to target old people
http://www.youtube.com/watch?v=KYTJuP34WYc

Warning, persons denying the existance of robots may be robots themselves!
Muravyets
12-04-2009, 15:03
Yes, I have noticed the degeneration, and I hate it.

Yeah, yeah, yeah, I'm in the minority and I'm a sick deviated prevert, but I actually like and enjoy advertising. It doesn't make me buy stuff, but I have always enjoyed the little snippets of extra entertainment they provided -- like the little cut illustrations and blurbs that fill up dead column space in magazines like the New Yorker.

Now? They just piss me off.
SaintB
12-04-2009, 15:05
Yes, I have noticed the degeneration, and I hate it.

Yeah, yeah, yeah, I'm in the minority and I'm a sick deviated prevert, but I actually like and enjoy advertising. It doesn't make me buy stuff, but I have always enjoyed the little snippets of extra entertainment they provided -- like the little cut illustrations and blurbs that fill up dead column space in magazines like the New Yorker.

Now? They just piss me off.

My feelings exactly... I have taken to writing my own. There are a few good ones here and there though like this one (http://www.youtube.com/watch?v=HblFjj_HM84)
Muravyets
12-04-2009, 15:09
My feelings exactly... I have taken to writing my own. There are a few good ones here and there though like this one (http://www.youtube.com/watch?v=HblFjj_HM84)
That IS a good one. :D