NationStates Jolt Archive

Does anyone here find this offensive? I don't. I thought it was funny.

http://money.aol.com/news/articles/_a/heinz-pulls-mayo-ad-after-complaints/20080625074509990001?icid=200100397x1204514054x1200195546

I was neither amused nor offended. I just found myself trying to figure out how that relates to selling mayonnaise...

I thought it was clever, funny and thought that Heinz were excellent for putting an ad up like this. In my opinion they were breaking down barriers. I find it disappointing that the ad has been pulled.

So....what were they selling again? :confused:

Well Heinz disappoints me. The ad itself is neither clever nor amusing. It's just an ad. Rather innocuous.

So....what were they selling again? :confused:

Eyes up here, buddy!

Meh.

Eyes up here, buddy!

You wish.

Meh, I don't find it offensive or funny. Two guys kissing, one being caled a mum. Oooo wow.... *yawns and goes back to doing whatever the Hell he was doing*

So, why was "Mum" dressed as a deli owner?:confused:

What was I supposed to find offensive?

That ad was pretty lolz. Not Offensive at all.

So, why was "Mum" dressed as a deli owner?:confused:

Hey, whats more manly than a Deli owner? I mean you are called mum, so you got to show your masculine side somehow. *nod*

So, why was "Mum" dressed as a deli owner?:confused:

They were advertising Deli style mayonnaise...I think any way.

And what the hell is Deli style mayonnaise?!

You wish.

http://i170.photobucket.com/albums/u275/Gravlen/NSG/deletebg9.jpg

awww that was adorable

And once again right-wing pundits in the United States raise a bitchfest about foreign commercials. Anyone remember Absolut's Mexican campaign?

What's surprising is that gay rights groups were supposedly offended by this ad as well.

Does anyone here find this offensive? I don't. I thought it was funny.

http://money.aol.com/news/articles/_a/heinz-pulls-mayo-ad-after-complaints/20080625074509990001?icid=200100397x1204514054x1200195546

WhyTF would anyone find this offensive? It was bland pap, like 99% of everything you find on TV.

Does anyone here find this offensive? I don't. I thought it was funny.

http://money.aol.com/news/articles/_a/heinz-pulls-mayo-ad-after-complaints/20080625074509990001?icid=200100397x1204514054x1200195546

Heh. It was cute.

It confuses me that British gay rights groups want to boycott Heinz for pulling the ad, though. Heinz pulled the ad because of serious negative critcism and for losses in sales. The point to the ad was to boost sales. If the gay rights groups want to boycott anything, it should be the people who gave the ad negative criticism.

They were advertising Deli style mayonnaise...I think any way.

And what the hell is Deli style mayonnaise?!

http://en.wikipedia.org/wiki/Mayonnaise

I presume it's some sort of alternate formula. Or perhaps it's bullshit.

So, why was "Mum" dressed as a deli owner?:confused:

Isn't that what makes it so offensive, the fact that 'mum' is in the kitchen while the husband goes of to work?

That's why it was pulled it should have been the other way around.
Not really, it was just a crappy ad.

http://en.wikipedia.org/wiki/Mayonnaise

I presume it's some sort of alternate formula. Or perhaps it's bullshit.

It's all about Marketing, there is no real difference but if they can convince people that it is different than normal Mayo, just like the one that you get from the corner deli and that is what people want then they will buy Deli Style Mayo.

This is obviously a foreign, liberal, atheist, satanic, Muslim, Jewish, Communist, plot to corrupt our youth.

http://en.wikipedia.org/wiki/Mayonnaise

I presume it's some sort of alternate formula. Or perhaps it's bullshit.

Yummm.... Bullshit....Spread it ALL over the sandwich, smell that? Mmm-mmm good...

http://i170.photobucket.com/albums/u275/Gravlen/NSG/deletebg9.jpg

What comic is that? It looks familiar.

http://en.wikipedia.org/wiki/Mayonnaise

I presume it's some sort of alternate formula. Or perhaps it's bullshit.

Pause right before the end. There's Moroccan, something onion, sun-dried tomato, and roasted garlic varieties of mayonnaise. I guess that's what makes it deli style?

Whatever they're selling, I think it's cute.

Kinda cute. Personally, I preferred the jeans ad with the gay and straight versions.

The point of the ad was that using Heinz Deli Mayonnaise is almost like the real thing, as though you had a typical Deli owner in your kitchen making you sandwiches.

In the same way some food ads promise to turn your mother into a 5* chef, the promise here was to turn your mother into a professional Deli chef.

It really had nothing to do with gay rights, or being gay whatsoever. Ads use this technique all the time, turning the lead character into the epitome of whatever the product promises.

Having said this, clearly Heinz were also going for some shock value in order to sell the product, to make the ad memorable.

So I can see why the gay community might be offended, where a company is inviting outrage to boost the PR value of its product - it's not doing it to break boundaries and therefore invite discussion on the subject, it's using it purely to sell a product.

Not a great reason to be offended, not a particularly offensive ad by any means if you actually understand why it's done that way.

And what the hell is Deli style mayonnaise?!
That's the kind that you have to pay a little more for.