Neu Leonstein
10-07-2007, 01:47
What do you think of them?
For those who aren't clear on what I mean, traditionally firms used one bottom line: the financial one.
These days it's become trendy to add additional bottom lines, like a "social bottom line", an "environmental bottom line" and so on. Particularly governments are constantly working on new bottom line ideas to justify the things various internal interest groups want to do (I got the inspiration for this thread from a project I'm working on for my local council at the moment).
Sure, the idea is initially appealing. Everybody cares about social or environmental outcomes to some degree, so for them not to be measured and actions not being judged on them surely is a bad idea.
The problem I'm having with all this however is that we're comparing apples with oranges. The whole idea of a financial bottom line is to have a clear, objective statement about how a firm or a project is doing. Measuring social and environmental outcomes on the other hand is difficult - non-market valuation methods are expensive, complex and failure-prone. Too often subjective judgements turn a decision either way.
And adding a "Sports Development Bottom Line" is just farcical, turning the idea of the bottom line on its head.
So if only the financial bottom line can reliably be calculated, if only the outcome and meaning of the financial balance sheet are really known - do you think other bottom lines should be added as equals?
For those who aren't clear on what I mean, traditionally firms used one bottom line: the financial one.
These days it's become trendy to add additional bottom lines, like a "social bottom line", an "environmental bottom line" and so on. Particularly governments are constantly working on new bottom line ideas to justify the things various internal interest groups want to do (I got the inspiration for this thread from a project I'm working on for my local council at the moment).
Sure, the idea is initially appealing. Everybody cares about social or environmental outcomes to some degree, so for them not to be measured and actions not being judged on them surely is a bad idea.
The problem I'm having with all this however is that we're comparing apples with oranges. The whole idea of a financial bottom line is to have a clear, objective statement about how a firm or a project is doing. Measuring social and environmental outcomes on the other hand is difficult - non-market valuation methods are expensive, complex and failure-prone. Too often subjective judgements turn a decision either way.
And adding a "Sports Development Bottom Line" is just farcical, turning the idea of the bottom line on its head.
So if only the financial bottom line can reliably be calculated, if only the outcome and meaning of the financial balance sheet are really known - do you think other bottom lines should be added as equals?