NationStates Jolt Archive


Verizon's Next Ad Campaign

Kedalfax
03-07-2007, 17:36
Link (http://timesunion.com/AspStories/story.asp?storyID=602858&category=FRONTPG&BCCode=HOME&newsdate=7/3/2007)


SCHENECTADY -- Two quick-thinking telephone company workers conducted a daring rescue at a burning house on McClellan Street on Monday, using a bucket truck to carry a panicked woman from an upper floor window.

City firefighters quickly followed up with another rescue at the dwelling before being called to another house fire a few blocks away.


Verizon field technician James Reese, 45, was testing terminals for a new fiber optic network a couple of hundred feet away from the 501 McClellan St. apartment house when he noticed the smoke shortly after 9 a.m., lowered his bucket and dashed over to the house to see if anyone needed help.

After finding that a door leading to upper levels was locked, the 22-year company employee from Clifton Park said he heard a woman screaming from a third floor window. Before he was able to retrieve his own truck, he flagged down co-worker Lisa Wilkinson as she drove past on her way to another work site.

Wilkinson, 42, re-positioned the truck at least twice and Reese maneuvered the bucket loader several times to get the equipment situated to reach the woman.

Reese estimated that the process took about 3 minutes but said it seemed far longer.

"Each time we adjusted the bucket, there was more smoke," he said. "By the time I got there, I could barely make her out, there was so much smoke. . . .She was having a hard time breathing. She was frantic."

Reese said it was difficult for him to breathe at that point, too.

The woman, who Reese estimated at between 25 and 30 years old, was taken to St. Clare's Hospital for treatment of possible smoke inhalation. She was treated and released, according to the hospital. Her name was not disclosed.

Firefighters were dispatched to the 7-unit apartment house at 9:19 a.m. and arrived as Reese and the woman were coming down in the bucket.

"It was a very gutsy maneuver," Deputy Chief Scott Doherty said of Reese and Wilkinson's efforts. "It's not something we would recommend, but we certainly do commend them for their bravery."

Firefighters rescued a second tenant, a woman who apparently remained asleep in a first floor rear apartment, Doherty said. They also removed a cat and a dog, a pit bull who was frightened but cooperative during the rescue, he said.

Conditions worsened considerably as they fought the blaze, Doherty said, and firefighters were forced to withdraw from the interior for a time before declaring the fire under control at 11:30 a.m.

Just over a half-hour later, firefighters were called to a fire at a two-family house at 1074 and 1076 Baker Ave., across from Howe Elementary School.

The Baker Avenue fire apparently began in a second-floor rear bedroom, said Assistant Chief Mike Della Rocco.

A teenage girl on the second floor heard smoke alarms sound, and she alerted an older man who was a tenant on the first floor in time for both to get out safely, according to Doherty.

Two firefighters were slightly injured while fighting the fires, one with a sprained ankle and one with a small first-degree burn to the face from an ember, according to fire officials.

The causes of both fires remain under investigation, fire officials said.

Schenectady firefighters received help from Niskayuna, Scotia and Carman Road departments during the busy morning.


"Verizon. Use us, or burn to death."
OuroborosCobra
03-07-2007, 17:44
I seem to remember Comcast or DirecTV doing a similar ad campaign way back after one of their people ran into a burning house and saved an old lady.
JuNii
03-07-2007, 18:45
"Verizon. Use us, or burn to death."

such a bitter slogan for a heroic act.


I commend those workers. and little by little my faith in humanity is restored.
Seangolis Revenge
03-07-2007, 18:59
such a bitter slogan for a heroic act.


I commend those workers. and little by little my faith in humanity is restored.

Wait until the next Paris Hilton 24-hour, 7-days a week, month long "OMG PARIS IS IN JAIL AGAIN ITS SO UNFAIR!" News spree, followed shortly after by the pretty white blonde girl who goes missing over seas after she binge drinks and is seen with complete strangers(With the obligatory 5-second rolling text about the black girl who was kidnapped from her house) months, followed by 24 hour coverage of when the next hot celebrity does something stupid/dies.

Meanwhile, this will be forgotten by tommorrow.
Lunatic Goofballs
03-07-2007, 19:02
*bang on the window of the burnng house* "Can you hear me now?"

Woman screams, "YES! Please save me!"

"Good" *moves on*
Kryozerkia
03-07-2007, 19:05
*bang on the window of the burnng house* "Can you hear me now?"

Woman screams, "YES! Please save me!"

"Good" *moves on*

The ultimate ad campaign - Head On + Verizon "Can you hear me now".

:D:D:D:D:D:D:D:D
Ifreann
03-07-2007, 19:07
"Verizon: Saving your life, and saving you money on long-distance"
CoallitionOfTheWilling
03-07-2007, 19:20
"But teh ebil capitalists don't care about people! I bet they were just making money!"

Surely Andaras Prime will be here to somehow make a statement like that.
JuNii
03-07-2007, 19:25
Meanwhile, this will be forgotten by tommorrow.that long? I say this afternoon (it's morning where I am.)
Ifreann
03-07-2007, 19:28
"But teh ebil capitalists don't care about people! I bet they were just making money!"

Surely Andaras Prime will be here to somehow make a statement like that.

That would make this a very amusing thread.
Arcticity
03-07-2007, 19:32
What does saving someone from a fire have anything to do with your cell phone coverage.....?:confused::rolleyes:
Johnny B Goode
03-07-2007, 19:36
"But teh ebil capitalists don't care about people! I bet they were just making money!"

Surely Andaras Prime will be here to somehow make a statement like that.

Well, let's wait and see.
Muravyets
03-07-2007, 19:39
Ok, now, see, THIS is how news is supposed to read (see OP). That was actually a fairly dramatic story. Two fires in less than an hour of each other! People escaping! Dramatic amateur rescue by selfless heroes who just happened to be passing by! Firefighters braving the worst! Pets in danger!!! It's got everything it needs. Yet the Schenectady Times Union manages, by simple, complete, un-embellished presentation of the facts, to make it sound like, you know, whatever, business as usual. All over now, nobody died, yippee. In sports today...

On CNN, that story would have had its own music theme and been padded out for days and days with a constant parade of pundits telling us what else could have happened in addition to or instead of what actually happened, and celebrities and politicians who don't even know what Schenectady is telling us what they think about what happened there.

I wish CNN could be more like the Schenectady Times Union. Just a little.
UpwardThrust
03-07-2007, 20:17
such a bitter slogan for a heroic act.


I commend those workers. and little by little my faith in humanity is restored.

I agree whole heartedly
Kedalfax
03-07-2007, 20:23
If you think that was good, you should have seen the stories about the string of arsons we had a few years ago. The Times Union was blandly saying, "Some houses burned down," but the local Fox news was freaking out, "ZOMG TEH CITY IZ BURNING!"

I agree, the TU is pretty good about reporting plain facts with very little spin or exaggeration.
Intrepid Blueshift
03-07-2007, 20:48
Dont companies use whatever means necessary to make money? Why should they care about anything unless they can sell it or use it to help them sell something else?
Phantasy Encounter
03-07-2007, 21:10
"But teh ebil capitalists don't care about people! I bet they were just making money!"

Surely Andaras Prime will be here to somehow make a statement like that.

Dead customers don't pay! :D


Seriously, I agree with JuNii, the worker should be commended.