NationStates Jolt Archive

I'm trying to come up with associations with brand names for things and break them down into categories that will encompass any name out here. So far, this is what I have come up with:

I. CPOS (cheap piece of shit)

Anything with this brand name attached to it will be very inexpensive and will more than likely stop functioning long before it's expected.

2. CBG (cheap, but good)

These are the kind of things that despite being cheap, function much better than expected. The only drawback is that owning something with this particular branding does nothing for one's own status.

3. NEB (normal, everyday brand)

Everything in the middle of the road: not too cheap, not too expensive, and there are always products that are better or worse in quality.

4. EBWI (expensive, but worth it)

This type of branding is probably the one that is most desirable to the consumer: has some status associated with it, and does what it's supposed to do very well and keeps functioning for a very long time.

5. EBT (expensive, but touchy)

This is reserved for brands that appeal to the aficionado: best quality there is, but in order to maintain that quality, one must have the dedication to maintain such products. Often, the quality is so high that most people can't tell the difference between it and lesser products.

6. EPOS (expensive piece of shit)

This is a brand name that is all status and very little quality. People own these things to advertize how much money they have and how little they care if the product stops functioning: they can always buy another one. Less financially endowed people may buy the brand once, just to see what the fuss is all about, and then vow never to buy another one.

7. BITP (brand is the product)
This is the holy grail for marketing executives: the brand name has become so well recognised that people cease to make a distinction between the type of product and the brand name. It says nothing about the quality or the price of the product, but speaks volumes about the market penetration. Unfortunately, this often leads to trademark dilution and the marketing executives have to go back to the drawing board to make sure that their product continues to stand out amongst all the other brand names.

I think that's everything. I would have provided examples, but I didn't want to run afoul of prohibitions against advertizing in here. If there's another distinct category that should be included, please add it.

Okay. Is there anything to be discussed?

Okay. Is there anything to be discussed?
I think we're so supposed to ooh and ahh.

ooh

ahh

I think we're so supposed to ooh and ahh.
Ooh. Ahh.

Okay. Is there anything to be discussed?
I think we're so supposed to ooh and ahh.

Well, I was hoping that there may be possibilities that I hadn't considered, or someone would start ranting and raving about how brand name recognition has removed people's ability to make quality judgements on their own, but if neither of those are to occur, then this can just sink to the bottom of the pile and we can all get on with our lives.

Maybe we could discuss the brand name recognition of Spam?

Well, I was hoping that there may be possibilities that I hadn't considered, or someone would start ranting and raving about how brand name recognition has removed people's ability to make quality judgements on their own, but if neither of those are to occur, then this can just sink to the bottom of the pile and we can all get on with our lives.
You pretty much covered all the bases.

Oh, and CD is audio technology's NEB, MP3 is it's CPOS, and Vinyl is it's EBWI/EBT.

Vinyl FTW.

i really don't understand this thread...

You pretty much covered all the bases.

Oh, and CD is audio technology's NEB, MP3 is it's CPOS, and Vinyl is it's EBWI/EBT.

Vinyl FTW.

Probably vinyl would be best classified as EBT, especially nowadays.

Even countries seem to have their own kind of brand name recognition:

China - CPOS
Korea - CBG
USA - entire spectrum, mostly in the NEB category
Germany - EBWI
Japan - EBT
France - EPOS

Are we supposed to jam companies into the catagories?

Probably vinyl would be best classified as EBT, especially nowadays.
Vinyl is only EBT nowadays because no one supports it anywhere. If your reciever breaks, or needle wears out, you can't just go to a store and get a new one. And if your record wears out, well, you'll probably never hear that record on vinyl again...

DAMMIT, WHY'D I HAVE TO BE BORN IN '89?!?!?!1

Vinyl is only EBT nowadays because no one supports it anywhere. If your reciever breaks, or needle wears out, you can't just go to a store and get a new one. And if your record wears out, well, you'll probably never hear that record on vinyl again...

DAMMIT, WHY'D I HAVE TO BE BORN IN '89?!?!?!1

Trust me, you didn't miss much. Most of my LP collection I would listen to once to transfer it to cassette and then put it back on the shelf for fear of causing more damage to it by listening to it.

Are we supposed to jam companies into the catagories?
Well, let's try. I figure as long as it doesn't turn into a giant advertisment, it should be ok.

Mostly, American brands are NEB, but there are a few that fall into the category of EBWI, simply because they are incredibly durable and easy to fix if they do break:

Kitchenaid
Harley Davidson
John Deere

I. CPOS (cheap piece of shit)
Made in China Brand. I know it is not a technically brand, but most many items are brandless and Made in China.

2. CBG (cheap, but good)
Dickies

3. NEB (normal, everyday brand)
Logitech.

4. EBWI (expensive, but worth it)
American Muscle Cars, Alienware Computers

5. EBT (expensive, but touchy)
Most older cars.

6. EPOS (expensive piece of shit)
Older Jaguars.

7. BITP (brand is the product)
iPod, Lamborgini, Ferrari

BTTP should be a subcatagory. Just because something is very well recognized, doesn't mean it is any good. The only example I can think of right now is the ipod (the older models at least) My ipod mini broke the day after the warrenty expired. :headbang:

Oh, there's plenty out there. Some have become so synonymous with the product that people don't even recognise it as a brand name anymore:

Asprin
Band-Aid
Velcro

Photoshop is pretty much headed in the same direction.

Oh, there's plenty out there. Some have become so synonymous with the product that people don't even recognise it as a brand name anymore:

Asprin
Band-Aid
Velcro

Photoshop is pretty much headed in the same direction.
And, as someone else mentioned, Spam ;)

Oh, there's plenty out there. Some have become so synonymous with the product that people don't even recognise it as a brand name anymore:

Asprin
Band-Aid
Velcro

Photoshop is pretty much headed in the same direction.Asprin isn't a brand name, it's a generic name.

But you're right about Band-Aids (a brand name of adhesive strips) and Velcro (a brand name for hook and loop fastners), if you called them by their proper name and not the proprietary brand name nobody knows what you're talking about.

How about a couple of others. Freon isn't the name for the refrigerant that goes in your car or home A.C. Freon is a brand name, the refrigerant has a number designation. Formica isn't the name for plastic countertops, it too is a brand name for what is more properly called plastic laminate.

Asprin isn't a brand name, it's a generic name.


Well, yes and no. It was a brand name coined by Bayer, but then it got hijacked. (see article (http://en.wikipedia.org/wiki/Aspirin#Aspirin_as_genericized_trademark))

Interesting. Hadn't thought about freon and formica either.

What does Caltex Fuel come under?

What does Caltex Fuel come under?

None of the above? I thought about it for a while and petrol brands combined with New Zealand products have absolutely no connotations for me whatsoever, good or bad.

Let's see...I was thinking of cars with all these things, but the last two stuck me.

CPOS - Yugos. Yugos are the definition of CPOS.
CBG - Hyundai. They serve people well, but who brags about owning a Hyundai?
NEB - Chevrolet. Also probably goes for Ford, Dodge, Toyota...
EBWI - BMW. My uncle owns a BMW that's served him prety well, though the seat belts, he's learned, are not designed for Weimareners.
EBT - I don't know. I was going with Jaguars here. Who has a V12 engine besides a Jaguar?
EPOS - I don't know...no one brand comes to mind, but I've heard that some of the huge, honking SUVs are a bad investment.
BITP - As someone said earlier, Ferraris and such.

The only examples I thought of were with cars.

epos-Thefirst of any Playstations. The original original broke down alot. The first years PS2s were as durable as wet toilet paper(one-ply, not 2). Hell, the first PSPs shot game discs at people.

cbg-NESes. After 20 years, mine is still working perfectly. Now that's craftsmanship.

I think we're so supposed to ooh and ahh.

OOOOOOOOOOOOOOOOOOOOOOOOOOHHHHHHHHHHHHH


AAAAAAAAAAAAAAAAAAAAAAAAAAAAAHHHHHHHHHHHH

Actually, what was the bloody point in the OP?