Neu Leonstein
14-06-2006, 07:54
Remember the discussion about Budweiser as the official beer of the World Cup?
http://service.spiegel.de/cache/international/0,1518,421130,00.html
"It's Missing the Taste of Beer"
Czech Republic may have defeated the USA on the field on Monday. But the real action was outside the stadium. In a taste test, Czech Budweiser thouroughly whipped American Bud.
To anyone watching the Czech Republic national team dismantle the United States in the coal mining town of Gelsenkirchen on Monday night, the balance of power in the soccer world was clear. America's super-power status reaches its limits as soon as the US boys step onto the football pitch. But off the field and behind the polished metal counters of the concession stands, another contest was being waged -- one in which the US seemed to have the upper hand.
Let's call it the Bud Bowl.
Well, it seems like our predictions turned out true. The Czech beer also known as Budweiser is making a strong showing - understandably.
Does anyone have the official sales figures?
And might this make US-Bud rethink its brewing recipes?
PS: What an excellent title for a thread...:D
http://service.spiegel.de/cache/international/0,1518,421130,00.html
"It's Missing the Taste of Beer"
Czech Republic may have defeated the USA on the field on Monday. But the real action was outside the stadium. In a taste test, Czech Budweiser thouroughly whipped American Bud.
To anyone watching the Czech Republic national team dismantle the United States in the coal mining town of Gelsenkirchen on Monday night, the balance of power in the soccer world was clear. America's super-power status reaches its limits as soon as the US boys step onto the football pitch. But off the field and behind the polished metal counters of the concession stands, another contest was being waged -- one in which the US seemed to have the upper hand.
Let's call it the Bud Bowl.
Well, it seems like our predictions turned out true. The Czech beer also known as Budweiser is making a strong showing - understandably.
Does anyone have the official sales figures?
And might this make US-Bud rethink its brewing recipes?
PS: What an excellent title for a thread...:D