NationStates Jolt Archive


Guerilla Advertising

Unogal
12-01-2006, 02:00
I know a guy who was hired by Sony this holiday to stand in a mall with some lady and talk about this new TV Sony came out with loud enough for other people to hear. They gave him a free TV and it was great for him but I can't help gut feel pissed off about this type of guerilla advertising.

Anyone else in the same boat?
Colodia
12-01-2006, 02:03
Whatever works. Except vandalism.
Rotovia-
12-01-2006, 02:06
The Cobra Group's been doing it for years. They have people who stand in supermarkets, pretending to shop and proclaiming their admiration of this and that.
Unogal
12-01-2006, 02:06
Whatever works. Except vandalism.

You don't feel like they're vandalising your space; your privacy? Like they're sneaking, uninvited into the ambient sounds of you life?

I saw A thing in Macleans where (I think this was also sony) hired graffiti artists to make the new grafiti featuring the new portable playstation things. That would be vandalsim right?

Not that I have anything agianst sony, its just a coincidence.
Jordaxia
12-01-2006, 02:06
I know a guy who was hired by Sony this holiday to stand in a mall with some lady and talk about this new TV Sony came out with loud enough for other people to hear. They gave him a free TV and it was great for him but I can't help gut feel pissed off about this type of guerilla advertising.

Anyone else in the same boat?


I don't object to it at all. Advertising is highly effective on me, I admit. but only in that it reminds me of vague objects. for example, seeing a cola advert may make me thirsty, but I'm more likely to go make a cup of tea.

So them wasting their money like this only annoys me in that it COULD be used to make OTHER gadgets, rather than remind me that TV exists.
Unogal
12-01-2006, 02:07
The Cobra Group's been doing it for years. They have people who stand in supermarkets, pretending to shop and proclaiming their admiration of this and that.
And you don't feel violated?
Colodia
12-01-2006, 02:09
You don't feel like they're vandalising your space; your privacy? Like they're sneaking, uninvited into the ambient sounds of you life?

I saw A thing in Macleans where (I think this was also sony) hired graffiti artists to make the new grafiti featuring the new portable playstation things. That would be vandalsim right?

Not that I have anything agianst sony, its just a coincidence.
Nah. Word of mouth is already an advertisement technique used by companies, they just don't push it at all on the people, they do it themselves out of their own personal satisfaction for the product.

This is just...a random guy running around saying how much he liked those TVs.

I mean, c'mon. It's not like commercials where you're forced to watch them to see your program, you can just move along.

And I was referring to the vandalism in my earlier posts for the PSP. They are making horrible techniques to advertise that lovely thing.
Egocenturia
12-01-2006, 02:18
I would just like to point out the irony that you are having this conversation on a website run by a man who's very business is advertising, and has in fact hosted this website as advertising for his books.

Whatever. :p

However, in responce to the idea that the money would be better spent making more gadgets, that's fairly incorrect. Whether you realize it or not, every time you see an ad in any form, it bends your mind a little more toward the product. Without the influence of advertising, the business world would cease to function.
DrunkenDove
12-01-2006, 02:23
I would get into an argument with him and proceed to deliver a rant on why Sony will never get another penny for me.

People would gather. He might try to fight me. It would put paid to thier fancy guerilla advertising. I'd go home happy.
Moantha
12-01-2006, 02:32
Don't really see how someone talking about it in a mall is anyone different from someone talking about it in the middle of your favorite TV show.

The graffiti, though, is taking it too far.
Colodia
12-01-2006, 02:35
Don't really see how someone talking about it in a mall is anyone different from someone talking about it in the middle of your favorite TV show.

The graffiti, though, is taking it too far.
Well, how often do you pay attention to random strangers at a mall?
DrunkenDove
12-01-2006, 02:47
Well, how often do you pay attention to random strangers at a mall?

You wearing a wire?
Teh_pantless_hero
12-01-2006, 03:15
Where the hell do you sign up for this? I want a fucking application damnit.
Rotovia-
12-01-2006, 03:16
And you don't feel violated?
Not really. I'm not stupid enough to be tricked into buying crap because some other idiot likes it.
Colodia
12-01-2006, 03:16
Where the hell do you sign up for this? I want a fucking application damnit.
Actually, that's what I was thinking.
OceanDrive3
12-01-2006, 03:18
Not that I have anything agianst sony, its just a coincidence.whatever :D:D :rolleyes: :D