NationStates Jolt Archive


Porsche saves Volkswagen

Leonstein
27-09-2005, 02:59
http://news.bbc.co.uk/2/hi/business/4281864.stm

In an attempt to prevent VW (which includes companies like Audi and Lamborghini) from a hostile takeover, the most successful car manufacturer on the planet had stepped in to buy 3 billion dollars worth of VW shares. In Cash.
That's a 20% stake. In Germany, the announcement is being hailed, as VW has recently been in all kinds of trouble, as the very traditional, partly state-owned VW firm announced that it had to cut jobs and restructure. Shortly after, a management scandal rocked the business further.

Wendelin Wiedeking, CEO of Porsche and credited with turning the little Zuffenhausen family business into the most profitable carmaker around, says the decision was made to secure the relationship between the two firms (the Cayenne is built in Bratislava along with the VW Touareg, and both are working on a petrol-electric hybrid engine together), as well as to strengthen Germany as a place of business.

Personally I don't think Wiedeking could do anything wrong. Ever. Not even if he tried.
In every interview he gives he says sensible things, and seems to actually believe in solidarity with employees, as well as strengthening Germany as a whole - all the while making millions.

But what do you say? The British media has, for whatever reason, been rather critical of the move.
Fact is that a formerly state-owned business is now being fully privatised, and the legislation is being dropped accordingly. But does Porsche risk too much here?
Cannot think of a name
27-09-2005, 03:06
It's weird to think of tiny little Porsche saving bigass VW. What's his name, Dr. Ferry's nephew-the cat who designed the 917 that was running VW while it was expanding-talk that cat into taking back over. We got some cool VWs out of that, the W16, etc.

Of course the reason he stepped aside as Porsche head in the 70s was still valid, he was pretty focused on racing.

Maybe we can get another joint VW-Porsche that is priced @20,000. That'd be great (especially if it's lower).

I didn't read the article, obviously...why I'm flailing about here....
Leonstein
27-09-2005, 03:12
Maybe we can get another joint VW-Porsche that is priced @20,000. That'd be great (especially if it's lower).
Hopefully. But Wiedeking is fairly clear about his product strategy: No lower than the Boxster.

So it would have to be a VW, with maybe a few Porsche parts and engineers involved...a German MX-5 perhaps? :)
Syniks
27-09-2005, 03:12
Now, if only DeutchesAutoGruppen would get together and reproduce the Beetle & Ghia the way BMW did the Cooper (feh on the "new beetle" Kafers must be Air Cooled!) I will be happy.
Leonstein
27-09-2005, 03:15
Here's an interview or two with Wiedeking, but I couldn't find any English translations... :(

http://www.zeit.de/archiv/2001/29/200129_interview_wiedek.xml
http://www.zeit.de/2005/18/W_Wiedeking

The man is the most awesome business leader I have ever seen. He doesn't want to say whether he'll ever consider going into politics, but if he does...
Cannot think of a name
27-09-2005, 03:24
I don't know too much about him but there are two things that upset me:

Withdrawing from LMP racing (coming back with Penske lessons that up a little. A little.) and the Cayanne.

I know, very popular, successful, etc. It's still an SUV from a company that shouldn't be making an SUV. Dammit.

But since I'm barely in the market for shitty 914s (I mean 914s in shitty condition, not that the cars are shitty, I love 'em...) I don't think he gives a rats ass what I think.
Leonstein
27-09-2005, 12:26
bump
Xeropa
27-09-2005, 12:41
Seems like a pretty reasonable idea to me. Porsche secure the stability of one of its major suppliers and VW get a reliable partner. I don't think Porsche shareholders need worry - VW isn't going under anytime soon.

Wonder how much more component sharing will see after the Cayenne / Toerag venture? VAG already has every kind of niche it could want, twice over, but Porsches have always sat slightly outside of the mainstream categories anyway. But if they're serious about a 4-door super-coupe, they could always use the Phaeton / Conti W12. Just a thought.