Incertonia
29-09-2004, 05:06
You can see the pdf version of the ad here, (http://www.moveon.org/content/pdfs/Final-Gallup-Ad.pdf) if you wish (assuming you're not one of those right wing nutjobs who thinks Moveon lies about the color of the sky). They make the same point I've been flogging around here about Gallup's shitty polling methodology. I quote:If John Kerry believed in the Gallup poll, he might as well give up.
A couple of weeks ago, a highly publicized Gallup poll of “likely voters” showed
President Bush with a staggering 14-point lead.
But wait a minute. Seven other polls of likely voters were released that same week. On average, they showed Bush with just a three-point lead. No one else came close to Gallup’s figures. And this isn’t the first time the prestigious Gallup survey has been out on a limb with pro-Bush findings.
What’s going on here? It’s not exactly that Gallup’s cooking the books. Rather, they are refusing to fix a longstanding problem with their likely voter methodology.
Simply put, Gallup’s methodology has predicted lately that Republican turnout on Election Day is likely to exceed Democrats’ by six to eight percentage points. But exit polls show otherwise: in each of the last two Presidential elections, Democratic turnout exceeded Republican by four to five points. That discrepancy alone can account for nearly all of Bush’s phantom 14-point lead.
It goes on to note that the biggest problem with Gallup isn't the poll itself, but the fact that two major news organizations, both of which are generally accused by rightwingers of being "liberally biased" (CNN and USA Today), link themselves to this poll publicly and feature it prominently in their newscasts, despite this massive methodological problem. (Liberal media, my ass.)
Why do you suppose Gallup is doing this?
Gallup, who is a devout evangelical Christian, has been quoted as calling his polling “a kind of ministry.” And a few months ago, he said “the most profound purpose of polls is to see how people are responding to God.”
We thought the purpose is to faithfully and factually report public opinion.
A couple of weeks ago, a highly publicized Gallup poll of “likely voters” showed
President Bush with a staggering 14-point lead.
But wait a minute. Seven other polls of likely voters were released that same week. On average, they showed Bush with just a three-point lead. No one else came close to Gallup’s figures. And this isn’t the first time the prestigious Gallup survey has been out on a limb with pro-Bush findings.
What’s going on here? It’s not exactly that Gallup’s cooking the books. Rather, they are refusing to fix a longstanding problem with their likely voter methodology.
Simply put, Gallup’s methodology has predicted lately that Republican turnout on Election Day is likely to exceed Democrats’ by six to eight percentage points. But exit polls show otherwise: in each of the last two Presidential elections, Democratic turnout exceeded Republican by four to five points. That discrepancy alone can account for nearly all of Bush’s phantom 14-point lead.
It goes on to note that the biggest problem with Gallup isn't the poll itself, but the fact that two major news organizations, both of which are generally accused by rightwingers of being "liberally biased" (CNN and USA Today), link themselves to this poll publicly and feature it prominently in their newscasts, despite this massive methodological problem. (Liberal media, my ass.)
Why do you suppose Gallup is doing this?
Gallup, who is a devout evangelical Christian, has been quoted as calling his polling “a kind of ministry.” And a few months ago, he said “the most profound purpose of polls is to see how people are responding to God.”
We thought the purpose is to faithfully and factually report public opinion.