Colodia
02-09-2004, 21:37
http://money.cnn.com/2004/09/01/technology/locator/index.htm?cnn=yes
Meet the Human Locator. It's a new technology developed by Canadian ad agency Freeset Interactive that purports to detect when humans are near, track their movement, and then broadcast messages directed at them on a nearby screen.
*sigh* Who's got the lyrics to "Blame Canada"? This seems like an appropriate time...
To hear Human Locator mastermind and Freeset President Bastien Beauchamp tell it, the system can even speak to passersby, beckoning them to come closer to a message screen or begging them not to leave.
Imagine, for instance, walking down the street and passing by a blank wall. Suddenly the image of a car appears. As you pass by, the image shifts as you move. A voice greets you with "hello!" As you start to move away, it says "don't go," as it launches into the latest marketing pitch.
Conspiracy theorists can relax, however. The Human Locator can't yet identify, say, obese pedestrians and then bombard them with images of a cheeseburger and fries.
"Maybe in five or 10 years," said Beauchamp
I would be so ****ing scared if I suddenly saw Dubya's face on a blank wall pop up and saying "Vote for me or be killed!" in a happy manner...
Meet the Human Locator. It's a new technology developed by Canadian ad agency Freeset Interactive that purports to detect when humans are near, track their movement, and then broadcast messages directed at them on a nearby screen.
*sigh* Who's got the lyrics to "Blame Canada"? This seems like an appropriate time...
To hear Human Locator mastermind and Freeset President Bastien Beauchamp tell it, the system can even speak to passersby, beckoning them to come closer to a message screen or begging them not to leave.
Imagine, for instance, walking down the street and passing by a blank wall. Suddenly the image of a car appears. As you pass by, the image shifts as you move. A voice greets you with "hello!" As you start to move away, it says "don't go," as it launches into the latest marketing pitch.
Conspiracy theorists can relax, however. The Human Locator can't yet identify, say, obese pedestrians and then bombard them with images of a cheeseburger and fries.
"Maybe in five or 10 years," said Beauchamp
I would be so ****ing scared if I suddenly saw Dubya's face on a blank wall pop up and saying "Vote for me or be killed!" in a happy manner...