Ashmoria
18-08-2004, 22:30
oh a lighter note
costco is test marketing the sale of coffins in 2 chicago stores
Bargain-minded shoppers flock to Costco (COST ) for cases of diet soda, gallon-size bottles of shampoo, and big-screen TVs. The wholesale club counts on its loyal members to make repeat visits. And now it's looking to form a permanent bond with them.
The discounting giant introduced a line of caskets at two Chicago-area stores this week. The kiosk displays -- positioned alongside air conditioners and down the aisle from megabags of potato chips -- are still in a test-marketing phase, but Costco plans to go national with its new offerings. "You never go through this much testing unless there are plans for the future," says Bonnie Busch, an assistant vice-president and general manager in Costco's Midwest division.
The 18-gauge steel caskets, which retail for $799.99, are available in six colors, including lilac and Neapolitan blue. They can be delivered within 48 hours after being ordered
pick one up next time you drop in to buy 20 rolls of toilet paper
costco is test marketing the sale of coffins in 2 chicago stores
Bargain-minded shoppers flock to Costco (COST ) for cases of diet soda, gallon-size bottles of shampoo, and big-screen TVs. The wholesale club counts on its loyal members to make repeat visits. And now it's looking to form a permanent bond with them.
The discounting giant introduced a line of caskets at two Chicago-area stores this week. The kiosk displays -- positioned alongside air conditioners and down the aisle from megabags of potato chips -- are still in a test-marketing phase, but Costco plans to go national with its new offerings. "You never go through this much testing unless there are plans for the future," says Bonnie Busch, an assistant vice-president and general manager in Costco's Midwest division.
The 18-gauge steel caskets, which retail for $799.99, are available in six colors, including lilac and Neapolitan blue. They can be delivered within 48 hours after being ordered
pick one up next time you drop in to buy 20 rolls of toilet paper